Fck Prison

FCK PRISON was founded by Shawn Hartwell in 2018. After spending 20 years in federal prison, Shawn Hartwell became a celebrity promoter and is now the CEO of the internationally recognized brand FCK PRISON. FCK PRISON is an Alt-Prison Movement created to educate and raise awareness about the thoughts and actions that can lead someone to prison. Shawn aimed to create a brand that would inspire generations to reassess their life paths and positively influence prison reform.

The first FCK PRISON store opened in 2018 in an old office space in his hometown of Elizabeth, NJ. Defying the odds and overcoming challenging circumstances, Shawn created digital wealth. The FCK PRISON movement began on Instagram, to highlight the damage the prison system inflicts on families and has since become one of the leading voices in prison reform.

Mission Statement:

Enduring a 20-year sentence in federal prison, convicted as a kingpin at 18, I founded FCK PRISON with a personal mission. Beyond escaping physical bars, it's about dismantling emotional and societal prisons, breaking free from poverty's grip, and shattering the confines of a limiting mindset. FCK PRISON represents my passionate commitment to preventing others from experiencing the agony of incarceration. It addresses root causes, touches lives, and advocates for a comprehensive approach to freedom. We inspire change, champion healthy choices, and rewrite the narrative, paving a heartfelt path to true freedom for those vulnerable to incarceration and self-imposed prisons.

Follow the movement on Instagram:

@_whodafcckwannago2prison

Keep up with Shawn and his son, Tru, on Instagram.

@Shawn_Hartwell

@Tru_Hartwell